When and where will Pure take place?

Pure London Fashion Event will be held on 7-10 February 2027 at The NEC - Birmingham National Exhibition Centre in England - Birmingham.

Organizer

Hyve Group PLC

Birmingham, England

Become an Exhibitor

I want to exhibit at Pure.

Become a Visitor

I want to get a visitor ticket for Pure.

Pure is confirmed for 7-10 February 2027 in the published schedule. If that schedule changes, we will update the date on this page.

Yes. Choose “Visitor badge” in the request form and our team will get back to you with the available application and entry options for Pure.

Stand design, production and on-site operation requests are evaluated by fair and country. To clarify the right solution for Pure, please contact us through our Contact page.

Pure mainly serves the following sectors: Textile, Fashion, Fabric, Home Textile, Leather and Shoes.

Pure is held at The NEC - Birmingham National Exhibition Centre · Birmingham · England. We recommend checking the latest hall and address details on the organiser's official website before you travel.

Venue

The NEC - Birmingham National Exhibition Centre

Venue The NEC - Birmingham National Exhibition Centre
Location Birmingham, England
Date 7-10 February 2027