Annually

ISM Middle East

When and where will ISM Middle East take place?

ISM Middle East will be held on 3-5 November 2026 at DWTC - Dubai World Trade Center in United Arab Emirates - Dubai.

Now in its 19th year, ISM Middle East continues to be the MENA region’s leading trade event dedicated to confectionary and snacks. In 2025, the global industry event welcomed a record-breaking 725 exhibitors from 66 countries and over 25,000 buyers, and this year is set to be bigger and bolder than ever. Attendees will enter a world of vibrant flavours, exotic sweets and culinary innovations, where global brands, buyers and innovators join together to explore opportunities, unlock growth and shape the future of the industry. This year will feature a strong focus on innovation for sustainability, with more than 120 expert-led talks and panels exploring ethical sourcing, waste reduction and next-gen eco-friendly packaging. Industry leaders will also discuss critical strategies shaping the industry, including how AI is revolutionising product development.
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Organizer

inD Group FZCO

Dubai, United Arab Emirates

Become an Exhibitor

I want to exhibit at ISM Middle East.

Become a Visitor

I want to get a visitor ticket for ISM Middle East.

ISM Middle East is currently scheduled for 3-5 November 2026. If the programme changes, we will update the details here as well.

Yes. Choose “Visitor badge” in the request form and our team will get back to you with the available application and entry options for ISM Middle East.

Yes. We can help plan your trip to ISM Middle East, including hotels, flights, transfers and local assistance when needed.

Stand design, production and on-site operation requests are evaluated by fair and country. To clarify the right solution for ISM Middle East, please contact us through our Contact page.

ISM Middle East mainly serves the following sectors: Food & Beverage.

ISM Middle East is held at DWTC - Dubai World Trade Center · Dubai · United Arab Emirates. We recommend checking the latest hall and address details on the organiser's official website before you travel.

Fair travel

Tour and travel options for ISM Middle East

Review the available package program, hotel, transfer and service details, or contact our team for a travel option tailored to your needs.

Request a tailored program for this fair

We can prepare a tailored hotel, transfer and travel services proposal for ISM Middle East.

Venue

DWTC - Dubai World Trade Center

Venue DWTC - Dubai World Trade Center
Location Dubai, United Arab Emirates
Date 3-5 November 2026