Entertainment & Leisure MENA

Entertainment & Leisure MENA (formerly DEAL Dubai) returns in 2027, building on its 33-year legacy as the Middle East’s leading B2B platform for the entertainment, amusement and leisure industries. What began in the 1990s as a trade show for rides and attractions has transformed into a world-class catalyst for growth for the region’s booming entertainment sector, renowned for bringing together industry leaders, investors, trade visitors and decision makers under one roof. The three-day event provides a global platform for networking and knowledge sharing among key stakeholders, including government representatives and policymakers, suppliers, operators, developers, and investors building the next generation of indoor and outdoor entertainment destinations. Attendees can look forward to exploring the vibrant exhibition floor, a showcase for the latest innovations shaping the industry. This year’s future-focused edition is set to highlight cutting-edge immersive technologies and AI-driven experiences, as well as the ever-evolving edutainment sector.